Scion Lease Deals, Special Offers, Rebates
Launched as Toyota’s “youth-oriented’ marque in 2002, Scion cars came to market with a no-dicker, fixed-price business model. The idea was to make it unintimidating for young people to buy the cars. Led by the iconic breadbox shaped Scion xB , Scion was initially launched in California before being rolled out nationally in 2004. Customization, viral promotions, lifestyle events, and guerilla marketing are key aspects of the business plan for the brand.